Tyrone DeNeal, Sr.

Founder & Chief Executive Officer of DENISS, LLC

Tyrone DeNeal, Sr.’s experience in sales and marketing industrial electrical distribution and controls products spans 43 years. His career with General Electric began immediately after obtaining a Bachelor of Science degree in Electrical Engineering Technology in 1973 from Purdue University Calumet (now Northwest) in Hammond, IN. When he joined GE, DeNeal served in GE Drives and Controls, GE Electrical Distribution and Controls, GE Micro Switch Controls (a joint venture of Honeywell and GE) and GE Automation Controls, allowing him to excel in sales and marketing management. While molding and shaping his career with GE, DeNeal returned to school and earned a Master’s in Business Administration from James Madison University in 1988. In 1995, he was appointed North American Channel Manager for GE Fanuc, which was a venture of GE and Fanuc Limited of Japan. While Channel Manager, DeNeal was responsible for $120 million in sales of Automation and Programmable Logic Control products. Under his leadership, he led a network of 120 high tech distributors – the largest and fastest growing segment in the business – and, under his leadership, achieved an annual eight percent growth for the segment.
Over the years with GE, DeNeal successfully achieved numerous assignments, including one as a quality engineer in the global sales organization within GE Power Systems. He designed and implemented the Integrated Account Planning processes, which was a web-based tool to track accounts, plans, opportunity tracking and other activities. In addition he drove and tracked Six Sigma certification progress in the GE Global Sales Organization within GE Power Systems. In July 2004, DeNeal earned his certification as a Six Sigma Black Belt with emphasis on sales and marketing processes.
DeNeal’s last assignment before retiring from GE, was being a global sales leader for the Industrial Drives and Controls Business Unit, where he developed operating plans and marketing strategy for aftermarket parts business. His responsibilities included pricing, product acquisition and product divestment to optimize profit and loss. He also led a network of GE sales personnel, independent distributors and resellers that sell and service industrial automation products such as adjustable speed drives and controls to paper, metals, mining and transit market segments.

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